Uber have scored a 10 on the ‘publicity stunt’ index with this sweet move to horse-deliver 15,000 printed emails in support of legalising Uber.

Have a read and marvel at the brilliance.

Uber are scoring some big wins around the world right now, and we should thank them for being willing to push back so hard against over regulation where so many other companies in history have run and hidden from the fight.

Of course, we must also keep in mind that Uber are not champions of libertarian values… they’re a business, and they’ve already demonstrated that they’re quite willing to allow regulation to be used to protect them once they become ‘legal’ and established players, so lets not kid ourselves… but for a season we can enjoy watching the antics of a company with money who are willing to ‘stick it to the man’.

Oh, and I shouldn’t let this moment pass without mentioning my own little Uber related publicity stunt in NSW, the ‘Coalition of Obsolete Industries’.

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